The information in this page does not constitute legal advice. It only provides an overview of Adyen's compliance guidelines for financial products. For additional, non-legal clarifications about this content, reach out to your Adyen contact.
When you communicate Adyen's Capital offerings in your platform, you must comply with Adyen's guidelines for collateral material. In this context, we define collateral material as all communication that your users or prospective users receive in relation to the services that Adyen offers through your platform's interface.
Collateral materials include, but are not limited to:
- User interface pages of your platform, such as application flow, customer dashboard, and support pages
- Communication to your platform's users
- User statements
- Advertisements in any form of media
- Accompanying materials for card distribution, such as carriers, pin mailers, and proprietary packaging
- Proofs of physical or virtual cards
- App store description and screenshots of your platform's application
All your collateral material must comply with the general and product-specific guidelines. To ensure this, you need to submit your material to Adyen for review before publishing and distributing it.
General guidelines
Adyen's general guidelines for collateral materials are based on guidelines from regulatory entities. Expand the sections below for the details per topic.
Marketing of the products and services
For all applicable collateral materials, agreements, and disclosures, you must:
- Clearly and accurately present the benefits and limitations of the service.
- Accurately and adequately describe the Terms of Service.
- Present information that is reasonable and factual. If you make claims that require additional data to support them, show or disclose the source of this additional data.
- Adjust the material to the target customer.
You must not:
- Misrepresent the benefits and availability of the service, or present it in an incomplete way.
- Make claims, representations, or statements that are purposefully misleading to the target customer.
- Specify or imply that a consumer credit report is required to determine a user's eligibility for Capital.
Testimonials
If you use testimonials or endorsements in collateral materials:
- The testimonials must be from real customers that use the service they are talking about.
- You must obtain written permission to use the testimonial or endorsement.
- If any money was paid to the user for the testimonial or endorsement, you must include a disclaimer stating this fact.
Required disclosures
For all applicable collateral materials, you must:
- Clearly disclose all limitations or conditions on the terms or availability of a service. This includes the countries or regions where the product is offered.
- Clearly and timely inform the users of any fees, penalties, or other costs that you may charge them. You must also explain the reasoning.
- Present any disclosures using a text format that is easy to read. Use a font size that is large enough to read and a font color that contrasts with the background. We recommend that you:
- Use an 8-point font for paper materials.
- Use a 10-point font for online materials.
- For footnotes, use a font size that is no more than 2 points smaller than the font size of the text body.
You must not:
- Present disclosures in footnotes.
- Present important disclosures surrounded by other, less important disclosures or information.
Contact information
Provide contact information of your business, for example: phone number, website address, or email address.
Forbidden content
Your collateral materials must not use language or images that include:
- Profanity
- Sexual or political subject matters
- Offensive racial or religious subject matters
- Defamatory language about other companies or financial services
Vocabulary to avoid
The following table shows examples of words you must avoid using in your collateral materials.
| Words to avoid | Reason |
|---|---|
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We must check a user's eligibility for using a product. If you use these or similar terms, you must clearly state the limitations, conditions, or restrictions on the offering. |
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Do not use this word if there are charges, costs, or fees for using the product. |
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Statements that include these or similar words can be exaggerated, unfounded, and hard to prove. |
Product specific guidelines
The following tables provide additional guidelines for collateral material related to the Capital product as used either for business loans or cash advances.
Business loans
| Guideline | Required for EU | Required for US | Required for UK | Required for CA | Required for AU |
|---|---|---|---|---|---|
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Disclose that loans are provided by Adyen N.V. |
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Include the following disclosure:Loans are provided by Adyen N.V. San Francisco Branch and subject to credit approval. |
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Disclose that loans are provided by Adyen N.V., represented by its London branch. |
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Disclose that loans are provided by Adyen Canada Ltd. |
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Disclose that loans are provided by Adyen Australia Pty Limited. Use the following statement:
Adyen Capital is provided by Adyen Australia Pty Limited ABN 55 162 682 411. Adyen Capital is offered exclusively for business purposes and not for any personal, domestic or household use. Minimum qualifications and eligibility may change from time to time. Adyen reserves the right to withhold Adyen Capital from users who do not meet minimum qualifications. Please see full terms and conditions. |
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Notify a user if Adyen (the Lender of Record) declines their request for a business loan. You must use a notification method that allows you to keep a record with the time and date. For example, use a UI message, email, or another type of communication that is documented in a system. |
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Include the following disclosure:Please note that loans provided by Adyen do not qualify as regulated credit agreements under the Credit Consumer Act. |
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Present the following information to your users on the same screen:
Note: this requirement does not apply if you use Capital components. |
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Cash advances
| Guideline | Required for EU | Required for US | Required for UK | Required for AU |
|---|---|---|---|---|
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Do not misrepresent a cash advance as a loan. |
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Do not make reference or compare to other loan products or products that have a credit element. |
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Disclose that cash advances are provided by Adyen N.V. |
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Include the following disclosure:Cash advances are provided by Adyen N.V. San Francisco Branch. |
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Disclose that loans are provided by Adyen N.V., represented by its London branch. |
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Disclose that cash advances are provided by Adyen Australia Pty Limited. Use the following statement:
Adyen Capital is provided by Adyen Australia Pty Limited ABN 55 162 682 411. Adyen Capital is offered exclusively for business purposes and not for any personal, domestic or household use. Minimum qualifications and eligibility may change from time to time. Adyen reserves the right to withhold Adyen Capital from users who do not meet minimum qualifications. Please see full terms and conditions. |
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Submit your material to Adyen
Before publishing and distributing collateral material, you must:
- Submit the material to Adyen for review and pre-approval.
- Apply any changes that Adyen asks for.
- Re-submit the material to Adyen for approval.
If later changes do not impact the description or marketing content of , you do not need to re-submit the material for approval. Similarly, you can use approved content in multiple collateral materials.