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Pay by Link

Start accepting payments with an Adyen-hosted payment form.

Pay by Link is our hosted payment form solution that provides a flexible, secure, and easy way for your shoppers to pay with popular payment methods. Pay by Link doesn't require any server-side configuration or API calls, so you can use it if you don't want to host your own payment form, or if you want the fastest way to start accepting payments while still building your website or app.

We also recommend using Pay by Link if your business model accepts purchases through channels such as call center or email.

For a list of payment methods supported through Pay by Link, refer to Supported payment methods.

How it works

When a shopper places an order, create a payment link, and send it to your shopper. When they select the link, they are redirected to an Adyen-hosted payment form where they can choose to pay with their preferred payment method. After the shopper pays, you receive the payment result through notification webhooks.

You can customize the look and feel of the payment form by adding your display name, your brand logo, and a background color.

By default, payment links are valid within 24 hours. You can change the validity of the payment links, up to a maximum of 30 days from the time it was created.

You can create payment links through your Customer Area.

Before you begin

  1. Add payment methods to your test Customer Area.
  2. Set up your notification webhooks to know the payment result.
  3. Make sure that the following roles are enabled in your Customer Area:
    • Customer Area user role: Enable Pay by Link Interface
      To enable Enable Pay by Link Interface, ask your Admin. If this is not available for your Admin user, contact our Support Team.
    • Web service user role: Pay by Link Payments Processing (for your default web service user).
      To enable Pay by Link Payments Processing role, contact Support Team.

Customize the payment form

Customize the payment form with your brand name, logo, and a background image.

  1. Log in to your Customer Area.
  2. Select Account. Under Configure, select Pay by Link.
  3. Select the web service user.
  4. Add a display name, upload a brand logo, and set a background color.
    You will receive a confirmation that the payment form has been updated.

Create payment links in Customer Area

  1. Log in to you Customer Area.
  2. Select Transactions. Under Actions, select Pay by Link.
  3. Fill out the form with the payment information, specifying:

    • Merchant reference: Your order number.
    • Shopper country
    • Amount: Payment currency and value.
    • Description: Optional. Describe what the shopper is paying for.
    • Link validity: The validity period of the payment link. This can be up to a maximum of 30 days.

    You can also fill out other optional fields such as:

    • Shopper reference: Your unique shopper ID. Used for recurring payments.
    • Shopper email: Your shopper's email address.
    • Billing address
    • Delivery address


  1. The next page confirms if the payment link has been successfully created. Copy the link from the Payment link and send it to your shopper.


When the shopper selects the link, they are redirected to the Adyen-hosted payment form.

Supported payment methods

The following payment methods are supported through Pay by Link. If you have questions about payment methods not on the list below or those that do not have linked pages, contact our Support Team.

Next steps