If you want to communicate to your customers directly with offers, you can include a direct link to the payment page in every email – with descriptions, payment amount, etc. already pre-filled.
This means that you can generate payment links without Adyen's intervention, even when sending out thousands of emails to your customers. For example, if you have an offer for a cooking set as depicted below. You send out a mail to your customers and they get the following message in their mailbox:
By clicking the Pay Now! button, the shopper is immediately sent to the (one-page) payment screen, where all order details are already filled in. Shopper only needs to enter their payment details.
When to use
- Marketing actions to your existing customer base
- If you have seen shoppers abandon the ordering processing
When constructing the email your system builds a link to our payment page just as would happen in your webshop. The example below shows what such links look like:
Due to restrictions of most Internet browsers, the GET URL is limited to a maximum of 1024 characters. You also need to properly
urlencode the URL.
Adyen provides you with a sample application that demonstrates generating a payment URL for a HPP payment form. For more information, see the Adyen GitHub page.