{"title":"Peak season readiness","category":"default","creationDate":1761116880,"content":"<div class=\"additional-info-block output-inline\">\n<div class=\"additional-info-block__body\"><p><img alt=\"\" src=\"\/user\/pages\/docs\/industries\/peak-season\/peak-season-2024-cta-illustration.svg?decoding=auto&amp;fetchpriority=auto\" \/><\/p><\/div><\/div>\n\n<p>Peak season is a critical period when businesses experience the highest volume of sales. For retail and ecommerce, that is typically from late October through early January. Other industries can have other or additional peak periods, like the summer holidays.<\/p>\n<p>This part of the documentation provides information about what you can do to prepare for peak season spikes in sales. Most of the information applies to any peak period.<\/p>\n<h2>Adyen's operational readiness<\/h2>\n<p>Especially in the months before peak season, we often get questions like:<\/p>\n<ul>\n<li>How many transactions per second (TPS) can your system handle?<\/li>\n<li>How does Adyen prepare for peak season load?<\/li>\n<li>How does Adyen ensure minimal disruption to the customer?<\/li>\n<\/ul>\n<p>Our system is designed to handle large spikes in the number of transactions. Our <a href=\"#architecture\">active\/active, stateless architecture<\/a> allows us to distribute transactions across a pool of highly available resources. The utilization rate of those resources is low, generally less than 30%, which means there is plenty of capacity to handle large increases in volume.<\/p>\n<p>Adyen does not have maintenance windows with scheduled payment processing downtime. Releases, patches and upgrades are continuously applied without interruption of service to the payment functions.<\/p>\n<p>We periodically load test this system with merchants who hold transactions and then release the transactions in bulk.<\/p>\n<p>Peak season preparation is an ongoing project that we work on throughout the year. We are constantly analyzing our capabilities, adding additional resources, and so on. However, during the typical retail and ecommerce peak season we have a <a href=\"#modified-release-schedule\">modified release schedule<\/a> and additional support hours.<\/p>\n<h3 id=\"architecture\">Service-Oriented Architecture<\/h3>\n<p>All components, where possible, are stateless, meaning that no data is stored within a session on a particular piece of hardware. This ensures that in the event that components need to be swapped out and replaced or extra components need to be added, no data is lost and transaction processing can continue without impact. This setup is replicated in all the Adyen data centers to ensure maximum availability.<\/p>\n<p>With load balancers in front of every data center, transactions can be equally processed through any available data center. In the event that a data center is unavailable, these load balancers also manage the failover to the other data centers. Again, due to the fact that the service is stateless, payment processing is not interrupted at any point.<\/p>\n<h3>Modified release schedule<\/h3>\n<p>We do not want to risk introducing bugs or performance regressions in production during the critical peak season. We therefore freeze our code deployment around the following peak season days:<\/p>\n<ul>\n<li>Singles Day<\/li>\n<li>Black Friday<\/li>\n<li>Cyber Monday<\/li>\n<li>Giving Tuesday<\/li>\n<li>Christmas Eve, Christmas Day, and Boxing Day<\/li>\n<li>New Year's Eve and New Year's Day<\/li>\n<\/ul>\n<p>During code freezes we only allow new code deployments if it is a critical bug fix that went through code review by multiple senior engineers, and was approved by our operational leads. In this way, we prevent changes to your workflows.<\/p>\n<h2>What you can do<\/h2>\n<p>To get the most benefit out of the spike in sales during peak season, there are several actions you can take. For example:<\/p>\n<ul>\n<li>\n<p>You can optimize conversion rates, authorization rates, and costs, for example, by modifying settings related to risk or payment routing, or by adding features to your integration like local payment methods or accepting in-person payments offline when your network is down.<\/p>\n<\/li>\n<li>\n<p>You should make sure that your team keeps an eye on the performance of your integration, and knows what to do and how to contact Adyen in case of an issue with the payment processing.<\/p>\n<\/li>\n<li>\n<p>A spike in sales also means a spike in refunds and disputes. Therefore, you should ensure that your refund reserve remains topped up to an adequate level, and that your team is trained in dispute handling.<\/p>\n<\/li>\n<\/ul>\n<p>Read the next pages for our recommendations about all the above actions and more. Note that some of the recommended actions to get ready for peak season, require time to implement. You should plan such actions well in advance so that you can properly test and fix any errors.<\/p>\n<div class=\"notices red\">\n<p>We do not recommend implementing new features and doing major upgrades right before peak season.<\/p>\n<\/div>\n<h2>Webinars and other resources<\/h2>\n<p>In addition to the documentation provided here, there are other resources you can consult. These resources typically provide a high-level overview, or have a more operational focus.<\/p>\n<p>Check the following webinars:<\/p>\n<ul>\n<li><a href=\"https:\/\/help.adyen.com\/academy\/webinars\/peak-season#join-live\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"external-link no-image\">Smarter optimization for your peak season<\/a>.<\/li>\n<li><a href=\"https:\/\/help.adyen.com\/academy\/webinars\/international-soccer-tournament#join-live\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"external-link no-image\">Capture revenue from soccer's biggest stage<\/a>. This webinar discusses how to prepare for spikes in payments traffic.<\/li>\n<li>Preparing for peak season series:\n<ul>\n<li>Part 1, What reliability really looks like<\/li>\n<li>Part 2, Convert shoppers with smarter journeys<\/li>\n<li>Part 3, Efficiency that pays off<br \/>\nAll these webinars are available from <a href=\"https:\/\/help.adyen.com\/guides\/the-peak-season-playbook#turn-shoppers-into-customers\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"external-link no-image\">The peak season playbook<\/a>.<\/li>\n<\/ul><\/li>\n<\/ul>\n<p>Other resources:<\/p>\n<ul>\n<li>Blog <a href=\"https:\/\/www.adyen.com\/knowledge-hub\/peak-season\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"external-link no-image\">Three ways to prepare for peak season<\/a><\/li>\n<li><a href=\"https:\/\/brand.adyen.com\/share\/9Ktvo95rCqokF3wmzdYx\/assets\/82928\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"external-link no-image\">Peak season checklist<\/a><\/li>\n<\/ul>\n<h2>Next steps<\/h2>\n<div style=\"text-align: center;\">\n<div class=\"next-steps\" id=\"next-steps\" >\n<a href=\"\/industries\/peak-season\/status-and-help\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><p><img style=\"width: 40px;\" alt=\"\" src=\"\/user\/pages\/docs\/industries\/peak-season\/integration-help.svg?decoding=auto&amp;fetchpriority=auto\"><\/p><h6 class=\"next-steps__title\">Status updates and help<\/h6><p>Check the status of our payments platform, and know how to contact our Support Team.<\/p><\/p><\/a><a href=\"\/industries\/peak-season\/online-payments\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><p><img style=\"width: 40px;\" alt=\"\" src=\"\/user\/pages\/docs\/industries\/peak-season\/checkout.svg?decoding=auto&amp;fetchpriority=auto\"><\/p><h6 class=\"next-steps__title\">Online payments<\/h6><p>Use the right payment methods and check the health of your integration.<\/p><\/p><\/a><a href=\"\/industries\/peak-season\/in-person-payments\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><p><img style=\"width: 25px;\" alt=\"\" src=\"\/user\/pages\/docs\/industries\/peak-season\/pos-good.svg?decoding=auto&amp;fetchpriority=auto\"><\/p><h6 class=\"next-steps__title\">In-person payments<\/h6><p>Order hardware in time, and use the right software version and features.<\/p><\/p><\/a><a href=\"\/industries\/peak-season\/risk-and-disputes\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><p><img style=\"width: 30px;\" alt=\"\" src=\"\/user\/pages\/docs\/industries\/peak-season\/shopper-risk.svg?decoding=auto&amp;fetchpriority=auto\"><\/p><h6 class=\"next-steps__title\">Risk and disputes<\/h6><p>Optimize your risk and dispute management setup for peak season.<\/p><\/p><\/a><a href=\"\/industries\/peak-season\/refunds\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><p><img style=\"width: 40px;\" alt=\"\" src=\"\/user\/pages\/docs\/industries\/peak-season\/refund.svg?decoding=auto&amp;fetchpriority=auto\"><\/p><h6 class=\"next-steps__title\">Refunds and payouts<\/h6><p>Be ready for an increase in (omnichannel) refunds and desired changes in payout schedules.<\/p><\/p><\/a><a href=\"\/industries\/peak-season\/afp\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><p><img style=\"width: 40px;\" alt=\"\" src=\"\/user\/pages\/docs\/industries\/peak-season\/pay-by-link-plane.svg?decoding=auto&amp;fetchpriority=auto\"><\/p><h6 class=\"next-steps__title\">Adyen for Platforms<\/h6><p>Be aware of topics to address specifically on your platform or marketplace.<\/p><\/p><\/a><a href=\"\/industries\/peak-season\/giving\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><p><img style=\"width: 40px;\" alt=\"\" src=\"\/user\/pages\/docs\/industries\/peak-season\/hands-love.svg?decoding=auto&amp;fetchpriority=auto\"><\/p><h6 class=\"next-steps__title\">The Giving season<\/h6><p>Facilitate donations with Adyen Giving.<\/p><\/p><\/a><\/div>\n\n<\/div>","url":"https:\/\/docs.adyen.com\/pt\/industries\/peak-season","articleFields":{"description":"Learn what Adyen does and what you can do to be ready for the busiest period in the year.","type":"page","feedback_component":true,"filters_component":false,"decision_tree":"[]","page_id":"943df38c-86c7-4d50-8a8a-42b319c57c8c","last_edit_on":"22-10-2025 09:08"},"algolia":{"url":"https:\/\/docs.adyen.com\/pt\/industries\/peak-season","title":"Peak season readiness","content":"\n\n\nPeak season is a critical period when businesses experience the highest volume of sales. For retail and ecommerce, that is typically from late October through early January. Other industries can have other or additional peak periods, like the summer holidays.\nThis part of the documentation provides information about what you can do to prepare for peak season spikes in sales. Most of the information applies to any peak period.\nAdyen's operational readiness\nEspecially in the months before peak season, we often get questions like:\n\nHow many transactions per second (TPS) can your system handle?\nHow does Adyen prepare for peak season load?\nHow does Adyen ensure minimal disruption to the customer?\n\nOur system is designed to handle large spikes in the number of transactions. Our active\/active, stateless architecture allows us to distribute transactions across a pool of highly available resources. The utilization rate of those resources is low, generally less than 30%, which means there is plenty of capacity to handle large increases in volume.\nAdyen does not have maintenance windows with scheduled payment processing downtime. Releases, patches and upgrades are continuously applied without interruption of service to the payment functions.\nWe periodically load test this system with merchants who hold transactions and then release the transactions in bulk.\nPeak season preparation is an ongoing project that we work on throughout the year. We are constantly analyzing our capabilities, adding additional resources, and so on. However, during the typical retail and ecommerce peak season we have a modified release schedule and additional support hours.\nService-Oriented Architecture\nAll components, where possible, are stateless, meaning that no data is stored within a session on a particular piece of hardware. This ensures that in the event that components need to be swapped out and replaced or extra components need to be added, no data is lost and transaction processing can continue without impact. This setup is replicated in all the Adyen data centers to ensure maximum availability.\nWith load balancers in front of every data center, transactions can be equally processed through any available data center. In the event that a data center is unavailable, these load balancers also manage the failover to the other data centers. Again, due to the fact that the service is stateless, payment processing is not interrupted at any point.\nModified release schedule\nWe do not want to risk introducing bugs or performance regressions in production during the critical peak season. We therefore freeze our code deployment around the following peak season days:\n\nSingles Day\nBlack Friday\nCyber Monday\nGiving Tuesday\nChristmas Eve, Christmas Day, and Boxing Day\nNew Year's Eve and New Year's Day\n\nDuring code freezes we only allow new code deployments if it is a critical bug fix that went through code review by multiple senior engineers, and was approved by our operational leads. In this way, we prevent changes to your workflows.\nWhat you can do\nTo get the most benefit out of the spike in sales during peak season, there are several actions you can take. For example:\n\n\nYou can optimize conversion rates, authorization rates, and costs, for example, by modifying settings related to risk or payment routing, or by adding features to your integration like local payment methods or accepting in-person payments offline when your network is down.\n\n\nYou should make sure that your team keeps an eye on the performance of your integration, and knows what to do and how to contact Adyen in case of an issue with the payment processing.\n\n\nA spike in sales also means a spike in refunds and disputes. Therefore, you should ensure that your refund reserve remains topped up to an adequate level, and that your team is trained in dispute handling.\n\n\nRead the next pages for our recommendations about all the above actions and more. Note that some of the recommended actions to get ready for peak season, require time to implement. You should plan such actions well in advance so that you can properly test and fix any errors.\n\nWe do not recommend implementing new features and doing major upgrades right before peak season.\n\nWebinars and other resources\nIn addition to the documentation provided here, there are other resources you can consult. These resources typically provide a high-level overview, or have a more operational focus.\nCheck the following webinars:\n\nSmarter optimization for your peak season.\nCapture revenue from soccer's biggest stage. This webinar discusses how to prepare for spikes in payments traffic.\nPreparing for peak season series:\n\nPart 1, What reliability really looks like\nPart 2, Convert shoppers with smarter journeys\nPart 3, Efficiency that pays off\nAll these webinars are available from The peak season playbook.\n\n\nOther resources:\n\nBlog Three ways to prepare for peak season\nPeak season checklist\n\nNext steps\n\n\nStatus updates and helpCheck the status of our payments platform, and know how to contact our Support Team.Online paymentsUse the right payment methods and check the health of your integration.In-person paymentsOrder hardware in time, and use the right software version and features.Risk and disputesOptimize your risk and dispute management setup for peak season.Refunds and payoutsBe ready for an increase in (omnichannel) refunds and desired changes in payout schedules.Adyen for PlatformsBe aware of topics to address specifically on your platform or marketplace.The Giving seasonFacilitate donations with Adyen Giving.\n\n","type":"page","locale":"pt","boost":18,"hierarchy":{"lvl0":"Home","lvl1":"Industries and markets","lvl2":"Peak season readiness"},"hierarchy_url":{"lvl0":"https:\/\/docs.adyen.com\/pt","lvl1":"https:\/\/docs.adyen.com\/pt\/industries","lvl2":"\/pt\/industries\/peak-season"},"levels":3,"category":"","category_color":"","tags":["season","readiness"]},"articleFiles":{"checkout.svg":"<img style=\"width: 40px;\" alt=\"\" src=\"https:\/\/docs.adyen.com\/user\/pages\/docs\/industries\/peak-season\/checkout.svg?decoding=auto&amp;fetchpriority=auto\" \/>","hands-love.svg":"<img style=\"width: 40px;\" alt=\"\" src=\"https:\/\/docs.adyen.com\/user\/pages\/docs\/industries\/peak-season\/hands-love.svg?decoding=auto&amp;fetchpriority=auto\" \/>","integration-help.svg":"<img style=\"width: 40px;\" alt=\"\" src=\"https:\/\/docs.adyen.com\/user\/pages\/docs\/industries\/peak-season\/integration-help.svg?decoding=auto&amp;fetchpriority=auto\" \/>","pay-by-link-plane.svg":"<img style=\"width: 40px;\" alt=\"\" src=\"https:\/\/docs.adyen.com\/user\/pages\/docs\/industries\/peak-season\/pay-by-link-plane.svg?decoding=auto&amp;fetchpriority=auto\" \/>","peak-season-2024-cta-illustration.svg":"<img alt=\"\" src=\"https:\/\/docs.adyen.com\/user\/pages\/docs\/industries\/peak-season\/peak-season-2024-cta-illustration.svg?decoding=auto&amp;fetchpriority=auto\" \/>","pos-good.svg":"<img style=\"width: 25px;\" alt=\"\" src=\"https:\/\/docs.adyen.com\/user\/pages\/docs\/industries\/peak-season\/pos-good.svg?decoding=auto&amp;fetchpriority=auto\" \/>","refund.svg":"<img style=\"width: 40px;\" alt=\"\" src=\"https:\/\/docs.adyen.com\/user\/pages\/docs\/industries\/peak-season\/refund.svg?decoding=auto&amp;fetchpriority=auto\" \/>","shopper-risk.svg":"<img style=\"width: 30px;\" alt=\"\" src=\"https:\/\/docs.adyen.com\/user\/pages\/docs\/industries\/peak-season\/shopper-risk.svg?decoding=auto&amp;fetchpriority=auto\" \/>"}}