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Pay by Link

Accept payments using an Adyen-hosted payment page.

Discover more use cases

Using Pay by Link to support contextual commerce.

How Australian retailer Incu uses Pay by Link for social selling.

With Pay by Link, you can accept payments using a payment link. The link takes your shopper to a secure, Adyen-hosted payment page where they can pay with their preferred payment method. The payment page works across different devices, and can be customized with your brand name and logo.

You can create payment links either in your Customer area, or using the Pay by Link API. Creating payment links in your Customer Area requires no development work, while creating payment links using the API supports more use cases:

Buy now
pay later
Show saved
card details
Tokenize for
subscriptions
Force expiry of
payment link
Reusable
payment links
Customize the
payment page
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Customer Area -x- -x- -white_check_mark- -x- -white_check_mark- -white_check_mark-

Pay by Link provides an alternative way to reach your shoppers in combination with your existing online or point of sale integration. So in addition to your web, in-app, or in-store store checkout, you can use Pay by Link to accept orders through channels like email, your call center, or social media.

How it works

When a shopper places an order, you create a payment link by providing information such as amount, currency, and country. Next, you send the payment link to your shopper through email or chat. When the shopper selects the link, they see the payment page with all the available payment methods in their country.

After the shopper selects a payment method and completes the payment, you receive the payment result through a webhook notification or email.

Link expiry and reusability

By default, payment links expire after 24 hours. You can extend the expiry of the payment link to a maximum of 70 days from the time you create it.

By default, payment links can only be used to make one successful payment. After a shopper makes a successful payment, anyone accessing the same link will see a You have already paid message. For some use cases, for example when accepting donations, you might want to override the default behavior so that you can give out the same link to multiple shoppers.

You can override the default payment link expiry and non-reusability when you create the link.

Risk and capture settings

Payments made through Pay by Link are standard ecommerce payments—your account settings, such as risk and capture settings, also apply. For example, if you are manually capturing payments, you will also need to capture payments made through Pay by Link.

Similar to a card payment on your own checkout, you also need to use 3D Secure to get a liability shift. Pay by Link supports both 3D Secure 1 and 2 authentication out of the box.

How do you want to integrate?