{"title":"Shopper loyalty","category":"default","creationDate":1776961627,"content":"<p>With Adyen, you can set up a loyalty program where shoppers do not need to have a physical loyalty card. Instead, you identify shoppers based on data that you receive in card acquisition and payment responses.<\/p>\n<p>If you recognize a shopper from identifiers in API responses, you can offer tailored benefits like discounts on the spot, or make product recommendations based on their purchase history. If you do not recognize a shopper, you can enroll them on the spot using the payment terminal.<\/p>\n<p>To use this method, you need to create customer profiles in your back-end system. A customer profile should contain the response data that you use to identify the shopper, together with any other details that your use case requires, such as purchase history data.<\/p>\n<h2>Next steps<\/h2>\n<p>For instructions, select the type of data that you want to use for identifying shoppers:<\/p>\n<div class=\"next-steps\" id=\"next-steps\" >\n<a href=\"\/point-of-sale\/loyalty\/payment-data\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><div style=\"text-align: center;\"><h6 class=\"next-steps__title\">Card and shopper identifiers<\/h6><p>The shopper reference and shopper email that you provide with your requests, and the card alias of the credit or debit card that the shopper uses.<\/p><\/div><\/p><\/a><a href=\"\/point-of-sale\/loyalty\/wallet-passes\" class=\"next-steps__step\" style=\"width:45%;\" target=\"_self\"><p class=\"next-steps__body\"><div style=\"text-align: center;\"><h6 class=\"next-steps__title\">NFC wallet pass data<\/h6><p>Loyalty account data that are linked to a digital pass that you set up and that the shopper can add to their NFC wallet.<\/p><\/div><\/p><\/a><\/div>\n","url":"https:\/\/docs.adyen.com\/pt\/point-of-sale\/loyalty","articleFields":{"description":"Use shopper recognition for loyalty purposes."},"algolia":{"url":"https:\/\/docs.adyen.com\/pt\/point-of-sale\/loyalty","title":"Shopper loyalty","content":"With Adyen, you can set up a loyalty program where shoppers do not need to have a physical loyalty card. Instead, you identify shoppers based on data that you receive in card acquisition and payment responses.\nIf you recognize a shopper from identifiers in API responses, you can offer tailored benefits like discounts on the spot, or make product recommendations based on their purchase history. If you do not recognize a shopper, you can enroll them on the spot using the payment terminal.\nTo use this method, you need to create customer profiles in your back-end system. A customer profile should contain the response data that you use to identify the shopper, together with any other details that your use case requires, such as purchase history data.\nNext steps\nFor instructions, select the type of data that you want to use for identifying shoppers:\n\nCard and shopper identifiersThe shopper reference and shopper email that you provide with your requests, and the card alias of the credit or debit card that the shopper uses.NFC wallet pass dataLoyalty account data that are linked to a digital pass that you set up and that the shopper can add to their NFC wallet.\n","type":"page","locale":"pt","boost":18,"hierarchy":{"lvl0":"Home","lvl1":"Terminais","lvl2":"Shopper loyalty"},"hierarchy_url":{"lvl0":"https:\/\/docs.adyen.com\/pt","lvl1":"https:\/\/docs.adyen.com\/pt\/point-of-sale","lvl2":"\/pt\/point-of-sale\/loyalty"},"levels":3,"category":"In-person payments","category_color":"green","tags":["Shopper","loyalty"]}}