{"title":"Endless aisle","category":"default","creationDate":1636013400,"content":"<div class=\"additional-info-block output-inline\">\n<div class=\"additional-info-block__body\"><p><strong>See how others have done it<\/strong><\/p><p>Stores like <em>Peak Performance<\/em> use endless aisle kiosks to boost their in-store inventory, and prevent lost sales.<br \/>\nFind out more on <a href=\"https:\/\/www.adyen.com\/knowledge-hub\/insights-of-the-endless-aisle-from-the-company-behind-peak-performance\" target=\"_blank\" rel=\"nofollow noopener noreferrer\" class=\"external-link no-image\">our blog<\/a>.<\/p><\/div><\/div>\n\n<p>The term 'endless aisle' refers to a setup where you let customers place ecommerce orders in your store or other physical location.<\/p>\n<p>Some benefits of endless aisle are:<\/p>\n<ul>\n<li>\n<p><strong>Extend your product range<\/strong>.<br \/>\nLet shoppers order products that happen to be out of stock, or products that are not sold in-store because they are online exclusives or because you are operating a showroom store.<\/p>\n<\/li>\n<li>\n<p><strong>Improve customer experience<\/strong>.<br \/>\nGive customers the option to have the products delivered to any address. Traveling customers especially will appreciate this option.<\/p>\n<\/li>\n<li>\n<p><strong>Understand stock flows<\/strong>.<br \/>\nUse data from ecommerce orders to allocate stock to physical locations. This can help maximize sales and meet customer demand.<\/p>\n<\/li>\n<\/ul>\n<h2>Technical setup<\/h2>\n<p>The technical setup to enable endless aisle can be:<\/p>\n<table>\n<thead>\n<tr>\n<th style=\"text-align: left;\">Devices<\/th>\n<th style=\"text-align: left;\">Payment request through<\/th>\n<th style=\"text-align: left;\">Remarks<\/th>\n<\/tr>\n<\/thead>\n<tbody>\n<tr>\n<td style=\"text-align: left;\">Tablet and dedicated terminal<\/td>\n<td style=\"text-align: left;\">Terminal API request from an app or web interface on the tablet<\/td>\n<td style=\"text-align: left;\">Low integration effort. Separate devices, only used for endless aisle sales.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Tablet and shared terminals<\/td>\n<td style=\"text-align: left;\">Terminal API request from an app or web interface on the tablet<\/td>\n<td style=\"text-align: left;\">Medium integration effort. Transactions are sent to terminals that are also used by the POS system for transactions that are not endless aisle.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">POS system and existing terminals<\/td>\n<td style=\"text-align: left;\">Terminal API request from the POS app using local or cloud communications<\/td>\n<td style=\"text-align: left;\">High integration effort. The POS system must be able to combine point-of-sale and ecommerce flows and collect delivery details.<\/td>\n<\/tr>\n<tr>\n<td style=\"text-align: left;\">Tablet using Pay&nbsp;by&nbsp;Link<\/td>\n<td style=\"text-align: left;\">Pay by Link API call from the tablet<\/td>\n<td style=\"text-align: left;\">No payment terminal needed. May require implementing fraud rules and 3D Secure.<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<h3>App or web interface<\/h3>\n<p>Apart from the devices and an integration with our plataforma de pagamentos da Adyen, you need to build an app or web interface to access your online inventory. We recommend this app or web interface includes a way to identify the store or the sales associate.<\/p>\n<h2>Compliance requirements<\/h2>\n<p>In an endless aisle setup, a transaction using a payment terminal is considered a <strong>card-present point-of-sale<\/strong> (POS) transaction. This means you must assign the payment terminal to the merchant account under a legal entity registered in the country\/region where the store is located.<\/p>\n<p>For example, imagine an endless aisle solution with a British legal entity responsible for ecommerce purchases, and physical stores in The Netherlands. When a customer uses the endless aisle solution in a store in The Netherlands, then the terminal must be assigned to the Dutch legal entity associated with the Dutch store. The Dutch store and terminal cannot be assigned to the British entity because this obscures the true location of the store.<\/p>\n<h2>See also<\/h2>\n<div class=\"see-also-links output-inline\" id=\"see-also\">\n<ul><li><a href=\"\/unified-commerce\/pay-by-link\"\n                        target=\"_self\"\n                        >\n                    Pay by Link\n                <\/a><\/li><\/ul><\/div>\n","url":"https:\/\/docs.adyen.com\/pt\/unified-commerce\/endless-aisle","articleFields":{"description":"Let shoppers place ecommerce orders in your store.","feedback_component":true,"last_edit_on":"04-11-2021 09:13"},"algolia":{"url":"https:\/\/docs.adyen.com\/pt\/unified-commerce\/endless-aisle","title":"Endless aisle","content":"\nSee how others have done itStores like Peak Performance use endless aisle kiosks to boost their in-store inventory, and prevent lost sales.\nFind out more on our blog.\n\nThe term 'endless aisle' refers to a setup where you let customers place ecommerce orders in your store or other physical location.\nSome benefits of endless aisle are:\n\n\nExtend your product range.\nLet shoppers order products that happen to be out of stock, or products that are not sold in-store because they are online exclusives or because you are operating a showroom store.\n\n\nImprove customer experience.\nGive customers the option to have the products delivered to any address. Traveling customers especially will appreciate this option.\n\n\nUnderstand stock flows.\nUse data from ecommerce orders to allocate stock to physical locations. This can help maximize sales and meet customer demand.\n\n\nTechnical setup\nThe technical setup to enable endless aisle can be:\n\n\n\nDevices\nPayment request through\nRemarks\n\n\n\n\nTablet and dedicated terminal\nTerminal API request from an app or web interface on the tablet\nLow integration effort. Separate devices, only used for endless aisle sales.\n\n\nTablet and shared terminals\nTerminal API request from an app or web interface on the tablet\nMedium integration effort. Transactions are sent to terminals that are also used by the POS system for transactions that are not endless aisle.\n\n\nPOS system and existing terminals\nTerminal API request from the POS app using local or cloud communications\nHigh integration effort. The POS system must be able to combine point-of-sale and ecommerce flows and collect delivery details.\n\n\nTablet using Pay&nbsp;by&nbsp;Link\nPay by Link API call from the tablet\nNo payment terminal needed. May require implementing fraud rules and 3D Secure.\n\n\n\nApp or web interface\nApart from the devices and an integration with our plataforma de pagamentos da Adyen, you need to build an app or web interface to access your online inventory. We recommend this app or web interface includes a way to identify the store or the sales associate.\nCompliance requirements\nIn an endless aisle setup, a transaction using a payment terminal is considered a card-present point-of-sale (POS) transaction. This means you must assign the payment terminal to the merchant account under a legal entity registered in the country\/region where the store is located.\nFor example, imagine an endless aisle solution with a British legal entity responsible for ecommerce purchases, and physical stores in The Netherlands. When a customer uses the endless aisle solution in a store in The Netherlands, then the terminal must be assigned to the Dutch legal entity associated with the Dutch store. The Dutch store and terminal cannot be assigned to the British entity because this obscures the true location of the store.\nSee also\n\n\n                    Pay by Link\n                \n","type":"page","locale":"pt","boost":18,"hierarchy":{"lvl0":"Home","lvl1":"Omnichannel","lvl2":"Endless aisle"},"hierarchy_url":{"lvl0":"https:\/\/docs.adyen.com\/pt","lvl1":"https:\/\/docs.adyen.com\/pt\/unified-commerce","lvl2":"\/pt\/unified-commerce\/endless-aisle"},"levels":3,"category":"Omnichannel","category_color":"green","tags":["Endless","aisle"]}}