Because all payment data from all sales channels are processed on the same plataforma de pagamentos da Adyen, we can give you a unified view on all your shoppers. Using identifiers in payment data, we can help you identify your shoppers and gain insights into trends and behaviors.<\/p>\n
Benefits of shopper insights:<\/p>\n
Connected data.<\/p>\n
Build one common database using connected payment data.<\/p>\n\n<\/li>\n<\/ul>\n<\/li>\n
Insights the way you want.<\/p>\n
Collect payment data from webhooks and combine the data with your database, to run your own analyses.<\/p>\n\n<\/li>\n<\/ul>\n<\/li>\n
Actions based on data.<\/p>\n
Before storing any customer data, including payment data, you need to consider data privacy.<\/p>\n
If the customer asks to remove their information, you can use our Data Protection API<\/a> to remove any customer-related data that you have stored with Adyen. The API also enables you to comply with the General Data Protection Regulation (GDPR) right to erasure<\/a>.<\/p>","url":"https:\/\/docs.adyen.com\/pt\/unified-commerce\/shopper-insights","articleFields":{"description":"Use identifiers in payment details to understand your customers.","feedback_component":true,"next_steps":[{"title":"Collect data","description":"Collect identifiers from payment data to run your own analyses.","url":"\/unified-commerce\/collect-data","required":false}],"last_edit_on":"06-07-2021 12:28"},"algolia":{"url":"https:\/\/docs.adyen.com\/pt\/unified-commerce\/shopper-insights","title":"Shopper insights","content":"Because all payment data from all sales channels are processed on the same plataforma de pagamentos da Adyen, we can give you a unified view on all your shoppers. Using identifiers in payment data, we can help you identify your shoppers and gain insights into trends and behaviors.\nBenefits of shopper insights:\n\n\nConnected data.\n\nGet connected data across sales channels and across regions.\n\nBuild one common database using connected payment data.\n\n\n\n\n\nInsights the way you want.\n\n\nCollect payment data from webhooks and combine the data with your database, to run your own analyses.\n\n\n\n\n\nActions based on data.\n\nUse the insights you gained to make business decisions. For example, where to open new stores, or what type of marketing campaign to start.\n\n\n\nData privacy\nBefore storing any customer data, including payment data, you need to consider data privacy.\n\nConsult your legal department or an accredited third-party company to understand the data privacy regulations of the countries\/regions that you operate in.\nAsk for your customer's explicit permission to store their data, and be clear about what you intend to use it for. For this, you could use the Terms and Conditions on your website, or you can use the payment terminal to interact with the customer. \n\nIf the customer asks to remove their information, you can use our Data Protection API to remove any customer-related data that you have stored with Adyen. The API also enables you to comply with the General Data Protection Regulation (GDPR) right to erasure.","type":"page","locale":"pt","boost":18,"hierarchy":{"lvl0":"Home","lvl1":"Omnichannel","lvl2":"Shopper insights"},"hierarchy_url":{"lvl0":"https:\/\/docs.adyen.com\/pt","lvl1":"https:\/\/docs.adyen.com\/pt\/unified-commerce","lvl2":"\/pt\/unified-commerce\/shopper-insights"},"levels":3,"category":"Omnichannel","category_color":"green","tags":["Shopper","insights"]}}