---
title: "Retail use cases"
description: "Explore omnichannel retail use cases that connect ecommerce and in-person payment flows, including click and collect and endless aisle."
url: "https://docs.adyen.com/unified-commerce/retail-use-cases"
source_url: "https://docs.adyen.com/unified-commerce/retail-use-cases.md"
canonical: "https://docs.adyen.com/unified-commerce/retail-use-cases"
last_modified: "2026-09-07T12:57:18+02:00"
language: "en"
---

# Retail use cases

Explore omnichannel retail use cases that connect ecommerce and in-person payment flows, including click and collect and endless aisle.

##### Features per industry

Tip: Have a look at the required and recommended features for the [omnichannel retail industry](/industries/feature-packs?industry=retail\&channel=omni).

This part of the documentation covers end-to-end use cases that aim to connect the dots between your ecommerce and point-of-sale retail operations. Starting from a shopper journey, the use cases show the API flow that is involved and provide high-level instructions to make things work.

We are starting off with a couple of click-and-collect and endless aisle use cases. Click and collect is a retail service where customers order or buy products online ("click") and pick them up in person ("collect") at a physical store. Endless aisle refers to a setup where you let customers place ecommerce orders in your store or other physical location.

It is a work in progress, so do let us know if there is a specific retail use case that you want us to cover.

## Next steps

[Click and collect](/unified-commerce/retail-use-cases/click-and-collect)

[Use cases:](/unified-commerce/retail-use-cases/click-and-collect)

[* Reserve online, try in a store* Buy online, pick up in a store* Buy online, pick up by an assistant](/unified-commerce/retail-use-cases/click-and-collect)

[Endless aisle](/unified-commerce/retail-use-cases/endless-aisle)

[Use cases:](/unified-commerce/retail-use-cases/endless-aisle)

[* Order in a store, ship to home* Order in a store, pick up in a store](/unified-commerce/retail-use-cases/endless-aisle)

[Mixed baskets](/unified-commerce/retail-use-cases/mixed-baskets-accounts)

[Account structure options to consider for use cases that involve mixed baskets.](/unified-commerce/retail-use-cases/mixed-baskets-accounts)