---
title: "Endless aisle"
description: "Endless aisle use cases."
url: "https://docs.adyen.com/unified-commerce/retail-use-cases/endless-aisle"
source_url: "https://docs.adyen.com/unified-commerce/retail-use-cases/endless-aisle.md"
canonical: "https://docs.adyen.com/unified-commerce/retail-use-cases/endless-aisle"
last_modified: "2026-09-07T12:57:18+02:00"
language: "en"
---

# Endless aisle

Endless aisle use cases.

Endless aisle refers to a setup where you let customers place ecommerce orders in your store or other physical location. This enables you to:

* Extend your product range by letting shoppers order products that happen to be out of stock, or products that are not sold in-store because they are online exclusives or because you are operating a showroom store.

* Improve customer experience by offering the option to have the products delivered to any address. Traveling customers especially will appreciate this option.

We will discuss several variations of Endless Aisle:

* Order items in a store, and ship the order to a home address.
* Order items in a store, and pick up the order in a store

## Next steps

[Order in store, ship to home](/unified-commerce/retail-use-cases/endless-aisle/e-a-ship-home)

[Order items in a store, and ship the order to a home address.](/unified-commerce/retail-use-cases/endless-aisle/e-a-ship-home)

[Order in store, pick up in store](/unified-commerce/retail-use-cases/endless-aisle/e-a-store-pickup)

[Order items in a store, and pick up the order later in a store.](/unified-commerce/retail-use-cases/endless-aisle/e-a-store-pickup)