Customers love the flexibility of purchasing across multiple channels — online, in-app, or in-store. However, it is not easy to be successful in all of your cross-channel initiatives and strategies. If your back-end systems aren't connected, you are missing out on valuable cross-channel insights.
Adyen's single payments platform gives you a single, unified view on all your customers. Our Unified Commerce solution is based around the concept of recognizing your customers when they make a purchase. Regardless of the sales channel, we can help you understand the customer behind the transactions, and make informed decisions.
We can support your business with what we call the three pillars of Unified Commerce:
- Insights: Gaining deeper insights into who your customers are, and into the trends and shopping behaviors across channels.
- Experiences: Providing flexible and consistent customer journeys across all of your channels.
- Engagement: Boosting interactions with your customers to personalise the service and promote loyalty.
Our Unified Commerce solution is available in the same countries where our point-of-sale solution is available:
Australia, Brazil, Canada, the European Union (Belgium, Bulgaria, Croatia, Cyprus, Czech Republic, Denmark, Estonia, Finland, France, Germany, Gibraltar, Greece, Hungary, Ireland, Italy, Latvia, Lithuania, Luxembourg, Malta, the Netherlands, Poland, Portugal, Romania, Slovakia, Slovenia, Spain, Sweden), Hong Kong, Iceland, Malaysia, New Zealand, Norway, Singapore, Switzerland, the United Arab Emirates, the United Kingdom of Great Britain & Northern Ireland, the United States of America.