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Pay by Link

Accept payments using an Adyen payment page.

Discover use cases

Using Pay by Link to support contextual commerce.

How Australian retailer Incu uses Pay by Link for social selling.

With Pay by Link, you can accept payments using a payment link. For example, you could send a payment link after interacting with your customer through chat or email, or on social media. Or you could include a payment link on an invoice. The link takes your customer to a secure Adyen payment page where they can pay with their preferred payment method. The payment page works across different devices, and can be customized with your brand name and logo.

We also offer in-store Pay by Link. This lets you use the payment terminal to present a QR code with a payment link. Note that in-store Pay by Link is separate from creating payment links for ecommerce channels.

Ecommerce

For ecommerce channels, you can create payment links either in your Customer area or using the Pay by Link API. Creating payment links in your Customer Area requires no development work, while creating payment links using the API supports more use cases.

Point of sale

For your point of sale channel, you can launch a QR code with a payment link on your payment terminal. The customer then scans the QR code with the camera app on their phone and selects the payment link to complete the payment on a secure Adyen payment page on their phone.

Add your terms and conditions

According to consumer law and scheme regulations, merchants must inform shoppers of the terms and conditions that apply to their purchase. This means you must add your terms and conditions to the Adyen-hosted payment page. Make sure your terms and conditions have all the required information.

Before creating your first live payment link, you must add your terms and conditions URL.

To add terms and conditions, you must have one of the following user roles:

  • Merchant admin
  • Pay by Link Settings
  1. Log in to your live Customer Area.
  2. Go to Pay by Link > Settings.
  3. In the Terms and conditions URL field, add the URL to your terms and conditions.
  4. Select Save.

The Adyen-hosted payment page now has a link to your terms and conditions.

Requirements for terms and conditions

Based on consumer law and scheme regulations, your terms and conditions must contain the following information.

General terms

The general terms must include:

  • A description of the product or service that you sell.
  • An explanation of how payments happen, for example instantly or through a subscription.
  • Mention of third parties involved in providing the service or product.
  • The name of the legal entity responsible for payment processing. This is the legal entity of the merchant account you use when creating the payment link.
  • A mention of the governing law that applies to the relationship between you and your customers.

Your privacy policy

The privacy policy must describe:

  • What data you are storing.
  • What data you are sharing with third parties.
  • Your cookie policy.

Your delivery information

The delivery information must say:

  • How long it takes for the shopper to receive the product or service.
  • Which countries you deliver your product to, if applicable.

Your refund and cancellation policy

The refund policy must explain:

  • If the shopper can get their money back for a product or service they bought from you.
  • The ways in which the shopper can return the product or cancel the service.
  • The process of returning a product or cancelling the service.

Contact information

Shoppers must be able to contact you if they have questions, so the contact information shown on your website or app must include your:

  • Legal entity name.
  • Email address.
  • Phone number.

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