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Omnichannel

Get insights and build customer journeys across sales channels.

An omnichannel customer experience gives shoppers the flexibility of purchasing across multiple channels - online, in-app, or in-person. However, if the customer-facing systems are not connected to your back-end systems, you are missing out on valuable shopper insights. To be successful in all of your omnichannel initiatives, you need a holistic view of your customer’s purchases.

Unified Commerce, our solution for merchants with an omnichannel strategy, allows you to consolidate payments data from all customer-facing and back-end systems. With Adyen's single payments platform you have a unified view on all your customers. Regardless of the sales channel, we can help you understand the customer behind the transactions, and make informed decisions.

We can support your business with what we call the three pillars of Unified Commerce:

  • Insights: Gaining deeper insights into who your customers are, and into the trends and shopping behaviors across channels.
  • Experiences: Providing flexible and consistent customer journeys across all of your channels.
  • Engagement: Boosting interactions with your customers to personalize the service and promote loyalty.

Supported countries/regions

Our Unified Commerce solution is available in the same country/region where our point-of-sale solution is available:

Americas
Brazil Canada Mexico Puerto Rico United States of America
APAC
Australia Hong Kong Japan Malaysia New Zealand Singapore
Europe
Austria Estonia Ireland Netherlands Spain
Belgium France Italy Norway Sweden
Bulgaria 1 Finland Latvia Poland Switzerland
Croatia Germany Lithuania Portugal United Kingdom
Cyprus Greece Luxembourg Romania
Czech Republic Hungary Liechtenstein Slovakia
Denmark Iceland 2 Malta Slovenia

1 Bulgaria: settlement in the local currency incurs an additional fee for foreign exchange.
2 Iceland: settlement in the local currency is not supported.

Middle-East
United Arab Emirates

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