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Unified Commerce

Unify your sales channels, and build a customer-centric shopping experience.

See how others have done it

Read about out how the fashion retailer Love, Bonito uses our Unified Commerce solution to create customer-centric retail experiences, on our blog.

Adyen's Unified Commerce solution can help you consolidate your sales channels, and build a more consistent and personalized customer experience.

Unified Commerce is based around the concept of recognizing your customers when they purchase online, in-app, or in-store with your Adyen integrations.

By recognizing your customers, you can provide them with better purchasing experiences, such as:

  • Cross-channel transactions: More convenient refund options, the ability to capture payments from anywhere, and presenting full product inventory in store.
  • Payment-linked loyalty: A loyalty or rewards program linked to your customer's credit or debit card.
  • Digital receipts: Provide receipts through email.
  • Customer surveys: Get immediate feedback on whether your service has met expectations, directly on your Adyen point-of-sale terminal.

Supported countries

Our Unified Commerce solution is available in: Australia, Brazil, Canada, the European Union, Hong Kong, Iceland, New Zealand, Norway, Singapore, Switzerland, the United Kingdom, and the United States.


To build a Unified Commerce solution, you will need to have:

  1. An Adyen web or in-app payments integration to make online payments.
  2. An Adyen Terminal API integration to make in-store payments.
  3. An integrated database (such as a Customer Relationship Management system (CRM)) for storing consolidated customer data from your online and in-store Adyen integrations.

Next steps

Ready to implement a Unified Commerce solution? Start by learning how to create customer profiles, which you'll then use to recognize customers.