Learn about pricing and the shopper journey for Pix.
Pix is a payment method for instant direct bank transfers in Brazil, which is built and owned by the Central Bank (Banco Central) and operated by Brazilian banks, digital accounts, and wallets.
Shoppers can pay with Pix when shopping online. The money is sent directly from the shopper account to Adyen's account, and then transferred once a day to the merchant's bank account.
With Pix, the payment flow is as follows:
- The shopper chooses to pay with Pix on your website or app.
- Your website or app shows a QR code or QR code data for the shopper to copy.
- The shopper opens their banking or wallet app participating in Pix.
- The shopper selects Pix, scans the QR code or pastes QR code data, and then confirms the payment.
Before approving the payment, Pix checks if the transaction follows the regulations of the Central Bank. If approved, the amount is transferred in real-time from the shopper's account to Adyen.
Note that the merchant needs to have a local entity in Brazil to accept Pix payments.
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Before approving the payment, Pix performs the following checks:
- The shopper has sufficient funds in their transactional account.
- Transaction time did not exceed the maximum time defined by the Central Bank.
- There is no suspicion of fraud or breach of regulations to prevent money laundering and terrorist financing.
- There are no authentication problems in the shopper’s financial or payment institution transactional account.
- The shopper has not been excluded from their institution participating in Pix.
Adyen or the acquirer bank can reject the transaction in the following cases:
- Suspicion of fraud or breach of regulations to prevent money laundering and terrorist financing.
- Technical issue in the Pix ecosystem.